Do not fill your headline with hype.
Make it catchy but do not try to mislead or trick the customer into buying.
For example: If you are selling a pain relieving true religion jeans for women product, instead of this headline:
Painkill Takes Care of Pain
try this headline:
Are You Tired of the Pain Take Painkill!
Once you write an attention getting headline, you need to focus on the problem of the customer and show them that your product is the solution to that problem. Use short, concise sentences that get right to the point. The reader isnt interested in reading a novel.
For example:
Are You Dealing with Pain Painkill is what you need to enjoy your life to the fullest!
The ad needs to motivate the customer to buy your products. The product is not what sells, what sells is what the product can do for the customer. Thus, you need to focus on the benefits of the product, not the features. Always proofread your ad and correct all spelling and grammar mistakes. Your ad needs to be professional!
For example:
Instead of:
Painkill contains this ingredient and that ingredient for more effectiveness!
Try this:
Painkill will free you of your pain!
The last thing your ad needs is a call to action. Dont assume that the customer will know what to do to get your product. Always provide a call to action to get them to act now!
For example:
Call now for a 25% discount on your first purchase.
Or:
Order online now at painkill.com and save $5.00!
Power Words: Power words are words that can persuade, entice and motivate people to do what you want them to do. They are used by politicians, public relations personnel, public speakers, etc.
Some common power words you can use are: Free, Secret, Proven, Guarantee, New, Innovative, Improved, Save and the word that is listed as the #1 power word is YOU. You should definitely try to use the word you in your headline. This personalizes the ad and makes it about the individual reader.
So, when writing your ad, remember the following guidelines:
1. Grab their attention with your headline.
2. Focus on the benefits of your product, not the features.
3.
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